PANCHO ESGUERRA graduated with a degree in Communication Art from the Ateneo de Manila University. After having worked as a producer for television for a few years, he took up Painting in the University of the Philippines’ College of Fine Arts. At the same time, he also started directing music videos for up and coming rock bands as well as corporate video for brands like Nike, Motorola and Smart Communications. He is now established as one of the most successful music video directors in the country. On top of this, Pancho currently flies high as a commercial director having made memorable spots for Nestle, Unilab, P & G to name a few.